Imprinting Options Blog

Album Options - New For 2009

Dear Friends,

First of all I would like to wish everyone a healthy, joyous and prosperous New Year! I get almost as excited for a new year as my boys do for Christmas.  It’s a fresh start, a fresh perspective and a time to set and reach new goals.

This year will be a year of change in so many ways as we continue to guide ourselves and our businesses through economic clouds.  Use these times in positive ways, enforce and implement new ideas, new products in ways you’ve never done before. A quote form former President Ronald Regan, “ In tough times the path to success is taking massive and determined action.” Rest assured we are doing just that! We are very proactive and have stepped up our efforts to remain focused on our most valuable assets: you, our customers.

 We are implementing some positive and productive changes in 2009. To summarize a few:

New E- Commerce Site: With its introduction just a few weeks ago we are pleased with such positive response and look forward to your online success. Our goal as a manufacturer is to provide tools necessary for that success. This ready to go E-Commerce site lends you the opportunity to concentrate on your customers not websites, html and all that technical jargon. Throughout 2009 we will continue to listen, improve and implement new ideas.

Eco-Thin Dies: We’re all watching our budgets closely and know that every penny counts, with that in mind we are thrilled to offer cost saving options for imprinting dies. The new Eco-Thin system is easier, faster and more accurate for small run imprinting than the traditional Honeycomb set up, which is widely used in longer run set ups, i.e. Imprinting 1000 + napkins.  To use the Eco-Thin dies simply use our semi-permanent heat bond - double sided tape to adhere the die to the re-usable bases. Immediately after use split the two apart and you are ready to go on to the next job. The Eco-Thin dies saves an average of 45% costs vs. the traditional mounted dies, now that is a huge savings you can profit on! We call them Eco- because they are not only economical but they are ecological friendly, by using these dies we are both doing our part on saving the resources to manufacture them. Make it a greener world all around and start using them; you’ll love the space they don’t take up!

Custom Albums: Aren’t these the talk of the town….pheww …they are the cream of the crop and your customers have become to love them! We’ve made some nice changes on the manufacturing process.

First.. is the back cover and spine will be made using our Select Line textured black material with white being  the exception for the three baby albums and an option for the wedding album. Doing so presents a richer more luxurious impression and feel to this unique one of a kind album.  Your customers will also appreciate the more flexible spine and will still have the opportunity for you to foil imprint the spine to match their previously imprinted albums.

Second… Your proof will be presented to you in a way that you will easily be able to show your customer the completed rendition of the “final-all put together” album. The proof image is at a size easily to resize and manipulate, with your customer’s approval use them in an online photo gallery. We have seen so many beautiful creations...share them.

Store Branding: More important than ever you need repeat business. Put your name on EVERYTHING! With every album order of $200 we will personalize for FREE the back inside cover with your store name upon request. Your customers are walking advertisements for you products, remind them where they purchased it from!

Happy New Year Everyone!

Pam

New E-Commerce Site for You!

Hello Everyone,

As I look back on the December what’s new page…pheww…. there was a lot of new stuff out there. You know what they say, if you want to get something done, give it to someone who is busy.. if you think we were busy in December…. wait until you see what we have cooked up for the new year!

Yes…I am already looking forward to the  new year. Let’s hope we do see some of that “Change “ we’ve been hearing about! I know many of you are, and have, and will be struggling with business decisions with this uncertain economy.

Some good news is this…. In recessionary times people stay home more,  family time and family values become more important and families will be spending more time together. I was watching a morning business TV program and they were listing some industries that probably will not feel the economic effects at all. One was video games and equipment and another was home based businesses.   As for the video games and equipment, it’s a small cost that brings the entire family entertainment value. As for home based businesses, another relative small cost for supplemental income. In respect to the scrapbook industry, yes I see there is definable decline in sales across the board, but…. I do believe and have seen that core products are still very much in demand. The album Options Line has been exponentially increasing in sales each month. Consumers may be not buying  a lot of fluff right now but they are still buying albums and imprinting.

With that in mind we are ecstatic to introduce the E-Commerce solution for you. For those of you who don’t have online purchasing easily and readily available. You definitely need this! We have developed a complete site for you, fully functionally with all the images and shopping cart in place, you literally have to do NOTHING. Take a look at the sample site, it’s quite impressive and so simple. Just like every Scrapbooker, we want all the tools  so we know that you will love this. It’s even a wonderful tool for our brick and mortar stores to utilize, let your customers buy the basics online!

 Let us know what you think.

Pam